Adidas Prophere Live Instagram

Date: 2023-10-26 Category: Portfolio Location: Unknown

Project

To celebrate the two-day launch event for their new Prophere range, Adidas wished to stream content to their Instagram including in-feed and stories.

Mission

Our team included producers, camera operators, editors and engineers to create a series of bespoke live edits and push them to Adidas' social channels to drive engagement and interaction from consumers.

Delivery

Fast turn-around was paramount and so we provided an on-site broadcast vehicle configured as an edit-suite for around-the-clock output and client review. The event was evening based, but content had to be produced and delivered throughout so there was a constant flow of incoming footage being ingested, edited and exported for social media posting.